Press & Media Kit

De-puff in 60 seconds.
Dermatologist-backed ice therapy,
delivered direct.

Ice Labs brings clinical-grade facial cryotherapy home — stainless steel tools backed by peer-reviewed vascular biology, not marketing claims.

Founded 2024

Founder Odin Boerman

Category DTC Facial Cryotherapy

Channel Direct-to-consumer (Shopify)

Quick Facts

Everything an editor needs on deadline.

Primary claim

De-puff in 60 seconds — dermatologist-backed ice therapy

Product line

Contour Cube Ice Roller — Single & 3-Pack Bundle

Price points

Single: $24.99 · 3-Pack Bundle: $59.97

Material

Food-grade stainless steel — dishwasher safe

How it works

Vasoconstriction → lymphatic drainage → serum absorption window

Shop URL

icelabss.myshopify.com

Press contact

press@icelabsos.com

Social

@icelabss on X / Twitter

The Science

Quotable stats with citations.

60–90 s

Vasoconstriction onset. Cold contact narrows dermal blood vessels within 60–90 seconds, producing the visible de-puffing effect. Puffiness reduction is measurable within 2–3 minutes of sustained contact.

Source: NIH/StatPearls, Cryotherapy in Dermatology; MDPI Cosmetics, "The Use of Cryotherapy in Cosmetology," 2022. Science breakdown →

10–20 min

Reactive hyperemia window. Post-cold vasodilation creates a metabolically elevated skin state during which the stratum corneum is transiently more permeable — the optimal window for serum application. Used by clinical cryo facials specifically for this reason.

Source: Archives of Physical Medicine and Rehabilitation, PMID 22964177; Journal of Controlled Release, transdermal permeability review. Full breakdown →

TRPM8

Cold-sensing receptor activation. Cold contact activates TRPM8 ion channels — the primary thermosensory receptor for cool/cold stimuli in skin. This triggers the systemic vasoconstriction cascade and, via the vagus nerve, contributes to the calming/parasympathetic response reported by users.

Source: Nature Reviews Neuroscience, McKemy et al. (2002), TRPM8 discovery; Journal of Physiology, cold thermoreception review. Mechanism explained →

4 min

Ritual duration. The Ice Labs protocol is designed for a 4-minute morning routine: 3–5 minutes of outward lymphatic rolling produces measurable depuffing, primes the reactive hyperemia window, and establishes a consistent daily habit.

Source: Ice Labs protocol guide, derived from clinical cryotherapy application durations. The ritual →

¹ Stat framing for editorial use. All mechanisms cited above are documented in peer-reviewed dermatology and physiology literature. Ice Labs recommends editors link to the science blog post for sourced methodology.

Founder

Founder & CEO

Odin Boerman

Odin Boerman founded Ice Labs in 2024 with a deceptively simple premise: the cryotherapy protocols dermatologists and estheticians actually use should be accessible at home, at a price point that doesn't require a med spa membership. A self-described "physiology nerd," Odin spent months studying vasoconstriction, lymphatic drainage mechanics, and transdermal permeability research before designing the Contour Cube — a stainless steel ice roller engineered to deliver clinical cold contact consistently, without the gimmicks that plague the category. Ice Labs launched direct-to-consumer with a single product and a science-first content strategy that has resonated with the growing audience of consumers who want to understand why their skincare works.

"Every tool in this category promises results and buries the mechanism. Ice Labs exists to do the opposite — start with the physiology, build backwards to the product, and trust that customers who understand the 'why' become customers for life." — Odin Boerman, Founder & CEO, Ice Labs

Product Photography

Hi-res images available for editorial use.